That’s the witty headline above Cervelo’s global Instagram campaign, a novel idea that encourages passionate owners to share images of their beloved bikes online.
‘The pleasure and the pain, the defeat and the glory,’ the campaign wording continues.
Now with more than 1000 posts, the inspiring #DearCervelo hashtag is packed with dreamy images of Cervelo’s and their proud owners in some of the world’s most stunning cycling locations.
Cervelo are also offering prizes for the best images! Be sure to follow @CERVELOCYCLES on Instagram and add your image today.
We’d also love you follow the ClareClassic on Instagram – while you’re there make sure you tag your images #ClareClassic